An endless race for various benefits, a good salary, a mortgage apartment, a new car, an elite school for children, circles and sections, cinema pulls out a person, deprives the feeling of freedom.
Therefore, according to statistics about 90% of the townspeople dreams of escape from the city. Do you think how many people from these 90% are gaining courage and is really leaving?
Less than half of the percent — 0.2%! And then I think it’s a lot. Among my acquaintances in the village on permanent permanent 0. Many want, but the desires and opportunities do not have it anyone.
Today’s small story about a girl who entered these same 0.2%. A story about a girl who was able to not only leave and survive, but also to earn it well. It is no secret that many people moved to the village in a year or other return back to the city — they did not cope, did not pull.
The girl is called Jonna — she lives in Sweden. Up to 20, she lived in the city, graduated from school, entered the university, removed the apartment and worked in a cafe.
In the second year of the university, the girl realized that the city for her was someone else’s place, and the specialty sociologist was not at all interesting. She gained courage, stops studying and comes to a deaf village on the coast of the Baltic Sea, from all sides of the Forest.
Previously, it was a densely populated village, but only 8 old people lived there for the arrival of Jonna. The first years were very hard. The girl had no money even on lighting. In the outlet, it included only an old laptop, and came the batteries of the camera.
Of all the social benefits, there were only firewood, well and the road to the city: you need amenities — ahead with songs to the city. She is cololated firewood, the oven treated, wore water. Forces broke a big garden.
All this Jonna removed on a small camcorder and laid out clips to YouTube. The story of an unusual girl interested people and they began to subscribe to her on social networks.
Thanks to the blog, she was able to earn a new chamber, made repairs in the house and … found her husband. Passed a little less than 10 years. Now the girl has a lot of subscribers, a big blog and online store.
Together with her husband, Jonna organized a workshop in which they are making silver jewelry. People from all over the earth wanted to buy decorations that were created in solitude from civilization were impregnated by the spirit of nature, which they touched the hands of an unusual girl.
In the very first year, a silver jewelry store, which opened Jonna, made his mistress by a wealthy person. I had to hire the master jewelers and discover a representative office in England.
In addition to jewelry, Jonna sells copyright paintings and photos, writes the sounds of nature on a professional microphone, shoots video, performs with concerts in the country — she sings well. Over the past year, more than 3 million euros earned on the blog and shop Jonna.
Typical story with a happy ending!
Just let’s think about what. What happened if she did not move to the village, did not behave, did not share with people with their emotions, difficulties, joys and grief, and just lived in the city and opened a private online store?
I am sure of 100%, it hardly happen to earn so much! The design of her jewelry is far from new, is not some great discovery in jewelry.
But her decorations still buy well!
The thing is that people love stories, love emotions, they are interested in the life of the master, and the purchase of silver products is a way to touch this life.
Now it is not enough to produce beautiful things handmade. You need to endow your creations with emotions, personal history, only then they will touch the soul of the buyer, only then your things will want to buy.
Therefore … Create Things — Create Stories.
Thank you for reading to the end. Good luck to all.