As a preface:
Before the new year, nothing remains, these 20 days will not be able to change anything, so we will talk about the results and lessons of the past 2020 for all the craftsmen and masters of handmade, artisans and «crafts».
All sales will go online.
In our city and many other cities, these fairs have already begun. The masters paid for the rent and went to trade in the hope of not sales. Someone I ask:
How did you stretch?
The answer is one:
If earlier for Friday-Sunday it was possible to «raise» 15-20 thousand,
Now there is a boom trade through VK, instagram, classmates. This perfectly showed the «black tip» when sales of simple stores spit 40%, and the revenues increased by 210% in online stores and trading platforms.
Therefore, fairs in the shopping center will fade. I will make a reservation, it does not apply to small cities, where there is no abundance of large shopping center, and a hike in the only large shopping center for a family is considered to see a semi-light Raut: price tags to see, gifts to buy, show yourself.
Like it’s not enough, but now it’s best not to work at home, but in the workshop
Otherwise, in the case of which the territory, base or office center can simultaneously close, and the master will go around it circles, without having the opportunity to pick up at least materials and tools.
Many of our friends «got» not only for rent (they were told in open: «Who promised you, he compensates for you»), but also for the lack of opportunity at least somehow work at home: the guard simply did not give the tool for warranty What the master will give money for rent.
In addition, during the sitting at home, people missed public life, so there is a permanent and even growing demand for individual master classes, training. For friends, we are still holding such events, for everyone else … Frankly, Bzzdim.
Since the purchases of handmade products are swinging for Internet spaces, masters must be present in all social networks.
Masters are forced to pay for the promotion of their posts: all social networks have stop-words associated with trade. If there are words in your post: price, costs, products, selling, etc. — Do not count on views. Even community subscribers are not shown. It’s a hint:
-What are so smart? Come on, bring money to us!
Because there is a splash of Internet commerce, this year, people have suffered very much from fraudsters who are fake under the wizard or sell branded goods with a big discount.
One of my friend bought himself winter boots of the 42th size boots from genuine leather, on a natural fur with a discount of 70%.
Guess what came to him?
No, not brick!
No, not a box with clay.
He came the summer shoes 46 sizes, whose top was applied to the scotch of the sole! Apparently to increase wear resistance and maintain heat.
Therefore, in communities and groups, masters should not be made daily only selling posts. First, people are simply tired of constant calls:
It is necessary to talk about themselves, share cases from life, working moments, the most openly show yourself:
«Here he is me, I’m alive, I’m not a scam, I am a real master, I can buy without fears.»
The photo decides everything.
Photo is not just advertising goods, this is respect for a person, to his eyes and aesthetic perception.
In May of this year, my good acquaintance, master-knitter, was invited to one fairly well-known online project associated with master classes to knitting. She was angry:
I just start, I still have no large number of works.
What the inviting party said:
I do not enact your experience, catch up. You see a boy there, all hung with cameras. This is our photographer, he will make such a candy from any «g» that everyone wants to buy it.
So now the girl knits, the boy takes off, the office sells — everyone is happy.
It seems to be all if you have personal observations, share it will be great.
And last, I do not pretend to truth in the last instance, this article reflects only my point of view, personal conclusions and decisions made by our workshop, which, meanwhile, helped her survive.