How many years I am familiar with Dima, so much he is engaged in the manufacture of furniture. His hands made our kitchen headset, a huge double bed, cabinets, an entrance hall, a training area in the son’s room … Even the glass storage system in the workshop is also designed and made it.
Dima — Master from God!
Large and beautiful kitchen? No problem.
Wardrobe with storage system? Once spit!
Only there is one problem — our city is not very big, not a millionth, and if you do everything on conscience, so as not to break in a year, then regular customers quickly become secured furniture under the urban.
And the furniture Dima does not just high quality, but very high quality!
And one moment. Recently, many federal stores of finished furniture type «Lots of Furniture» appeared in Magnitzka, «Furniture Factory», etc. With no less disposable furniture. In addition to them, like mushrooms after the rain, minor semi-generable workshops appeared.
As a result, the flow of customers at all was missing. No, they are, but not so much so that you can contain a family, buy tools, equipment, consumption, that is, to engage in the furniture business.
With money is now almost all strained, and when the master who knows its work price, says to the client:
The headset under your requirements will cost 60 thousand.
And the starting workshop, says:
garbage, we will make one left for 35 thousand.
The customer will be very difficult to make a decision in favor of 60 thousand. Estessno, he will not say that a smaller price is related to what they will be saved on the material, fittings, they will put an economy countertop, and the headset itself «saves» in six months — the year of use. Of course, by this time the one-day workshop will no longer, but neither the client nor an experienced master from this is not easier. Furniture — not sneakers, pone, did not like it, bought new ones.
In the total past few years, with a stable increase in prices for materials and equipment, no less stable stable in income workshop was observed.
What to do?
Expand an assortment?
Cabinet furniture in principle the standard thing, a unique coloring or design is very difficult or not even impossible. No one will paint the chipboard over the laminated layer.
Close the workshop and leave for hiring?
And the meaning?
Working on Uncle will not bring a lot, and an experienced master who used to always work only for herself difficult to obey the owner.
In general, many people are still faced with a similar problem. I’ll tell you how Dima decided her.
How can you save the workshop, raise the level of income and become different from all other manufacturers?
In fact, the answer lies on the surface and I often say about him … you need to do what others do not do!
Dima decided to move from the furniture from the chipboard, which is done by everything, for the manufacture of unique furniture of the Euro-class from the massif of the valuable wood. Its design, high-quality painting by expensive paints and oils, each detail, every corner, leg, shelf — everything is done by a hand tool. Wood is used only by very hard rocks (mainly ordered from Ufa, Moscow, Krasnodar, Yekaterinburg).
And, interestingly, it turned out that in the city such things no one else is engaged. Demand is, many people want high-quality furniture from the real tree, but the masters are much easier to rivet standard furniture from chipboard.
As a result, Dima was enough to make one single table from an oak massif and put it on his personal page on the network, as an order immediately was made for another same table.
Then another one.
And one more.
Then a large dining table. Kitchen set, chair, bedside tables. Now orders from the master are painted for several months ahead and everything is just because he was not afraid to take a chance, move away from the usual material and take a step to the other side.
And, yes, those who say what to do is very expensive.
This is true.
It is very expensive.
But sometimes it is better to make three or four things for a month and get a normal income from them than to drive a massive product for a penny and see how your bread is selected by one-day company.
Indeed, if you take the right decision, the Universe opens all the doors to you. It is better to do something and regret once than not to do and regret it all the rest of your life.