The market for wearable devices is growing despite the pandemic.


The market for wearable devices is one of the fastest growing and the coronavirus pandemic has only benefited it. This is confirmed by a new report from research firm IDC.

According to analysts IDC, in the fourth quarter of 2020 shipments of wearable devices, which include smartwatches, fitness bracelets and wireless headphones, reached 153.5 million units, up 27.2% over the same period in 2019. In total, over the 12 months of last year, manufacturers shipped a total of 444.7 million wearable devices.

At the end of last year, wireless headphones became the most popular category in the wearable electronics market. They accounted for two thirds of the total supply. In second place, with a 24.1 percent share, are smartwatches, followed by fitness trackers, whose share dropped to 11.5%.

The largest player in the wearable electronics market is Apple by a wide margin from the competition. It owns 36.2% of the market. The Chinese company Xiaomi took the second place thanks to the growth of sales of its wireless headphones. And the top three is closed by the South Korean company Samsung, which delivered 8.8 million headphones and 1.3 million smart watches and bracelets in the last quarter.

IDC analysts note that while the coronavirus pandemic has negatively affected sales of many products, it has led to an increase in demand for health-related gadgets. These include smartwatches and fitness trackers, which, thanks to functions such as temperature control, heart rate monitoring (heart rate monitor) and ECG, allow you to monitor the user’s health and track the onset of illness.