Half a year ago one of the shoe departments of the coolest shopping center «Seating courtyard» of my native Magnitogorsk, a couple went on a man and a woman. Husband and wife. They chose new women’s boots.
Why did I remember it?
Yes, because the woman was a shod in a fairly expensive rickers who still looked well. And new boots, in fact, were just a whim, the desire to buy myself upgrade.
The man was wound into such old shoes, which seemed to be broken down after the next step. But in some incomprehensible way they did not fall apart, but even pleasantly embroidered, as if just bought.
This noticed not only me, but also a young seller girl. When a woman finally choosing a new couple of pretty expensive boots, went to the checkout, stretched a credit card, the saleswoman as if noted:
And he looked at his boots meaningfully.
Her companion watched his shoes perplexedly on his shoes, then his companion, he looked at the saleswoman and … laughed. I laughed so kiddy and happy laugh that even standing third-party buyers were buried in the hall.
It is absolutely new boots.
Feature model. Experienced tramp. They are made on special marking and cost more than any couple of men’s shoes in this room.
So I learned about the existence of BBR — a shoe bracket, which Ignat Yudin produces.
It is produced — this is not
BBR has grown out of a small shoe workshop, which in 1989 opened Vasily Yudin. Now in the manufactory of BBR, there are a total of 20 people and the son of the founder is supervised by it — Ignat.
What I liked the concept of this manufactory, so this is the fact that the masters deliberately refused to work with the discovers’ wholesalers. They cannot afford to reduce the cost of production. After all, the same boots can be sold and not 10 thousand, but for 1200, but they will be terrible quality and break off in one season. Real shoes from Ignat Yudina people wear years without removing. Well, except for sleeping, wash 😎, etc.
It even reaches the fact that if the owner of the boot demolished the sole, he can come to Ignat and just replace the sole. She argues and sew a new one.
Well, now a few words about the model «Called Tramp Henry». This is a special series, which is specially awarded. Absolutely new boots are covered by special wax that scratches are applied as if shoes were worn over years. Something is soles, the sole is slightly poured on a special machine.
As a result, it turns out the shoes of a real wanderer who passed not one thousand miles. And behind these boots is the turn of almost two months long.
Most of us live in stuffy, close and dusty cities. But the turn to the aged shoes shows that in the soul of each man there is a tramp, bored by the real road.